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How to grow your removals and storage business
The removal and storage industry in 2015 was strong and vibrant with analysis and economists declaring that it will even be better in 2016. As a business that is in this industry or if you want to get into this industry there is a lot of potential for growth and profitability.
So many people and business are looking into this industry as a potential cash cow which means that competition will be very stiff. As the economy in the UK gets stronger it can only mean that there are opportunities for the industry as a whole to benefit.
For those who are looking at the future looking for ideas how to innovate and be creative to take advantages of the opportunities that will present themselves in 2016. Here are a couple of tips that you should look into to make your removals and storage business a success in the upcoming year.
Technology has been and will always be a major factor in determining the success or failure of a business. The business that embrace technology early are the ones that are capable to make more money it will be the difference between an ordinary company and a highly successful one. The removal and storage industry heavily relies on technology for the day to day running of things.
As in storage, you would need state of the art security system to deter thieves from coming into your facilities. With the companies that are solely involved in removals, they could be having apps that will let their clients know where their belongings are and be able to track them so that they have peace of mind. Technology can help a company in a variety of ways in that it can help reduce overhead costs which would mean that the profits at the end of the fiscal year will be more with the same production.
Marketing and Advertising
More and more businesses in this industry should market their services. There is a huge population according to recent surveys that state that most people don’t know anything about storage and removal services. The ones who do know about the industry don’t know all the information that they would need to make a decision to buy. These people don’t know how much it would cost to hire a storage or removal business, how the business operates, the benefits and the risks involved. There should be a big marketing push either by a company or as an industry as a whole to generally educate the British public about what they can do and how they will be able to do it.
It is an assumption the more they market themselves the more they will be able to attract new clients and get more business. As there has been some success seen in marketing by using outdoor advertising especially in roadsides and along highways more companies should put their brand out there. In the regions where little is known about storage and removal services, there should be an awareness campaign which could be done to educate the people about the services
Better websites and apps
Most of the interaction the business have with their clients is through their websites. It is said that most people come into contact with business through the company’s website. Even though they might not go straight through to purchase the services the website will give them all the information they would need to make a decision. The problem that is currently there is that many of the storage and removal companies have mediocre websites and very little thought has gone into creating them.
As we know that 69% of people first get to know a business through its website, the businesses should invest properly on a good website that is following industry standards for them to be more profitable. When a consumer goes to a specific website and sees how well everything has been laid out providing all the information that they would be looking for they are more likely to call the company. By doing this the company will have a greater chance of converting the client into a customers.
Promotions and sales
As the British economy grows stronger it means that consumer spending will increase. Economists and analysts all say that more and more people are spending money on various items and they are confident that they will keep doing so in the coming year.
As a result this and next year will be the best time to put your brand out there and market yourself to people who are looking for your solutions. Removal and storage companies will enjoy more customers as unlike the recession when people weren’t spending their money this time they will be looking to pay for services from them.
The companies could have various sales and promotion activities to attract more consumers to their business. They could provide:
- Coupons on their websites
- Discounts on certain products.
- Free trial periods
- Value added services for free.
- Offer free delivery on certain items of a certain weight to encourage more people to go into their wallet to pay for the services.
Once the consumers are able to buy the service and they are impressed with what you are offering they will always come back to you for more business and in some occasions they would refer you to a friend.
Operations cost reduction
There are always ways in which a business that is in the storage and removal industry be able to cut their costs and thus be able to make more money with the same output. The ways of cutting costs can be done through:
- The use of technology to make the business more efficient
- Cutting the fat by getting rid of non-essential costs
- Focusing the company in one direction rather than many – which can be expensive
2016 like 2015 will be a great year for businesses in the UK and with that the service and removal industry will also succeed. Any business that is in this industry will take advantages of the opportunities that have been mentioned in order to make more money, provide a better service and build confidence in your growing customer base.